In spite of the worldwide wealth gap between the North and South, a new momentum of solidarity is overtaking Western countries. Fair trade is in fashion. But what is fair trade? Is it a means of fair distribution of wealth or a new "marketing" rip-off? What are the alternatives when faced with no-holds-barred productivity? How do producer countries avoid getting poorer and causing irrevocable environment damage? Through three practical case studies, we see how some producers can still make the most of what they have.