Economic crisis, financial storms, and ecological scandals: today’s capitalism is out of breath and is out of touch with the world’s new challenges. This is why reinventing capitalism is an urgent task. Reinvent it to make it less ruthless, more human, more responsible. This is Michael Porter’s objective. The strategy guru invented the concept of “Shared Value” or how to reconcile profit with redistribution.
We go to the Ivory Coast to see how the world’s leading food company, Nestlé, has implemented its Cocoa Plan for the benefit of all. Even more radical than Shared Value is Benefit Corporations and they’re disrupting the codes of a capitalism that is still focused on the shareholder. Are yesterday’s utopias the inspiration for tomorrow’s business models?