This is the story of a word that changes everything. That word is ‘digital’. No company today can escape this phenomenon. To survive this industrial revolution of the third kind, firms must completely rethink their businesses. This episode looks at how Starbucks, a simple coffee shop chain, became a digital juggernaut, how l’Oreal adapts its governance to prioritize internet technologies, how Essilor digitizes its production processes to invent the lenses of the future and how AXA is rethinking its business model.